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What is the difference between Social Shares and Social Engagement?

CoSchedule tracks two different social analytics; Social Shares and Social Engagement, but what exactly is the difference between the two?

Social Share Analytics gathers the number of times an added URL (Content or Blog Post) has been shared on major social networks. The four social networks that CoSchedule gathers information from are:

  • Facebook
  • Linkedin
  • Pinterest
  • Google+

Social Engagement is the number of public shares, likes, and comments for a social profile on its given network. This is what CoSchedule currently tracks:

  • Facebook: Comments, Likes, and Shares.
  • Twitter: Likes and Retweets.
  • Pinterest: Comments, Repins, and Saves.
  • Instagram: Comments and Likes.
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