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Using Buffer with CoSchedule

 The convenience and added flexibility of Buffer have been integrated with CoSchedule. Social media posts can be published, scheduled, or sent to the Buffer queue. On this page you can learn:


What Is Buffer?

Buffer is an app that helps you share content on social media. As you find the content you want to share, you can easily add them to your Buffer account. This content is automatically shared to your connected social networks according to the publishing times you have set in Buffer.

Buffer is a great way to share content on social media without having to devote a lot of time for each individual share on each individual network.

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How Does It Work?

When you have connected CoSchedule to Buffer, you are able to send social media posts from inside CoSchedule directly to Buffer.

If you send your posts to Buffer with the "Add To Buffer" option, they may not be published immediately. They will be published according to how you have your Buffer queue set up. If you have other posts ahead of them in the queue, the posts you add will wait their turn.

If you want posts to publish immediately, you should not use the Add To Buffer option.

Posts that you send to Buffer will show on the CoSchedule calendar, indicating the day you sent them to your Buffer account. If you send a post to Buffer from CoSchedule, we allow Buffer to choose the time and send the post according to the settings you have arranged in your Buffer account.

In CoSchedule, you will be able to see the day that the post will be added to your Buffer account, so the actual date and time it is published will ultimately be determined by your Buffer settings, and will not be reflected on your calendar.

In other words, once the post is sent to Buffer, Buffer handles the publishing date and time from then on. The actual publish time may not be reflected on the CoSchedule calendar.

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What About Buffer Limits?

Buffer limits free accounts to a maximum of 10 messages in the queue. When a scheduled message is scheduled to be sent, it will be sent to Buffer at 12:00 AM that day. These all count towards your queue limit.

If your Buffer queue is already full, Buffer will refuse to accept the message from CoSchedule, causing a message failure. To correct this, reschedule the message for another day, or upgrade your Buffer account to increase the maximum number of messages that can be in your queue at one time.

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How To Connect Buffer To CoSchedule

Before you can connect your CoSchedule social profile to Buffer, you must already have your social media accounts authorized in Buffer. 

1. Go to the social integrations area of CoSchedule.

Inside of CoSchedule, go to the Settings Social Profiles page of the blog you would like to work with. At the bottom, you will see Public Profiles. Locate the account you would like to connect to Buffer. Be sure you have already authorized the social accounts you want to work within CoSchedule. This must be done first.

Note: You cannot connect Buffer to Pinterest inside of CoSchedule. Pinterest is only available on Buffer's Awesome plan.

2. Click to connect to Buffer.

Click on the Connect to Buffer button to open the Buffer authorization box.

3. Authorize CoSchedule to access your Buffer account.

You will see an authorization screen pop up. Click Allow access to accept authorization. If you have the social media account already in Buffer, CoSchedule will automatically find the correct account and make the connection.

If you do not have the account already in Buffer, you will see an error message. The account must already be in Buffer before you can connect with CoSchedule.

4. Add posts to Buffer.

You can add your social posts to Buffer from the "New Social Message" window. When creating your social media message, select the Add to Buffer option from the drop-down menu when choosing what time you want your post published. Your social message will be sent to Buffer at that time, and it will from then on be handled by Buffer. It will appear on the CoSchedule calendar at the time it went to Buffer, but the publishing time may differ depending on how frequently you have your Buffer account set to publish.

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