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Using Google Analytics Tracking Parameters with CoSchedule

CoSchedule can automatically add UTM tracking parameters to all of your links for better tracking inside Google Analytics. You do not need to connect a specific Google Analytics account. 

Note: We recommend using this feature along with Bit.ly so that your URLs are shortened. Without Bit.ly enabled, you will have long URLs with UTM parameters added at the end.

UTM parameters work with more than just Google Analytics. They work with other analytics systems, such as KISSmetrics.


What Are UTM Parameters

UTM parameters or "tags" are text strings that you can add to URLs that allow you track those URLs when they get clicked on. UTM tracking parameters are "read" by Google through your website's URL (and other tracking programs) then pulled into your Google Analytics Dashboard. The resulting data is visible in Google Analytics, meaning you can track traffic in terms of where it came from and how it got to you.

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Enabling Google Analytics Integration

Turning this feature on is simple. Simply navigate to the Settings > Integrations tab of the calendar you would like to enable the feature on. Click the Enable button under Google Analytics Tracking. That's it!

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UTM Parameters CoSchedule Uses

Every link is unique for each social network. You will be able to track each blog post that is shared across your social networks. When this feature is enabled, we automatically add the following parameters:

  • utm_campaign: This is always set to 'coschedule' so you can group all of the traffic coming from your CoSchedule sharing.
  • utm_source: This shows what type of social network the link is being shared to. e.g. Facebook, Twitter, Tumblr, etc.
  • utm_medium: This is the name of your social account. 
  • utm_content: This is the title of the blog post being shared.

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Monitoring Tracking Parameters Inside Google Analytics

Once you have Google Analytics enabled in CoSchedule, login to your Google Analytics account.

Navigate to Acquisition > Campaigns. Click on coschedule to reveal a breakdown of stats on visits, bounce rates, and conversions for each individual social network.

You can learn more about Google Analytics campaigns here.

Want an easy Google Analytics Dashboard to help you read all of your data? Check out CoSchedule's Custom Marketing Dashboard.

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