- What Are UTM Parameters?
- Enabling Google Analytics Integration
- Default UTM Parameters
- Custom Analytic Tracking
Note: Google Analytics works perfectly with Bit.ly to shorten your links. Without Bit.ly enabled, you will have long URLs with UTM parameters added at the end.
UTM parameters or "tags" are text strings that you can add to URLs that allow you track those URLs when they get clicked on. UTM tracking parameters are "read" by Google through your website's URL (and other tracking programs) then pulled into your Google Analytics Dashboard. The resulting data is visible in Google Analytics, meaning you can track traffic in terms of where it came from and how it got to you.
1. Go to Settings > Integrations and click Add Integrations.
2. Locate and click Google Analytics. Then click Enable. UTM Parameters will now be added to URLs scheduled in CoSchedule.
CoSchedule will add these UTM parameters to any URL that is scheduled through CoSchedule.
- utm_campaign: This is always set to 'coschedule' so you can group all of the traffic coming from your CoSchedule sharing.
- utm_source: This shows what type of social network the link is being shared to. e.g. Facebook, Twitter, Tumblr, etc.
- utm_medium: This is the name of your social profile.
- utm_content: Only will appear if a WordPress post is being shared. This will be the title of the WordPress post.
Once you have Google Analytics enabled in CoSchedule, login to your Google Analytics account.
Navigate to Acquisition > Campaigns. Click on coschedule to reveal a breakdown of stats on visits, bounce rates, and conversions for each individual social network.
You can learn more about Google Analytics campaigns here.