Custom post types are a way of distinguishing different types of content on your WordPress website. Many themes take advantage of them as a way to organize different types of content. A simple example of post types is the difference between posts and pages, which are each a custom post type. You can read more about custom post types here.
If you are the Owner or Admin in CoSchedule, you can enable Custom Post Types for your calendar.
Enable Custom Post Types
Go to the Settings > Integrations > WordPress > Site Name area for the blog you wish to work with. Under "WordPress Custom Post Types," click Enable.
Once enabled, you will see the custom post types used by your WordPress site. Select the types you want to appear on your calendar. Once selected, click Refresh Connection above.
Once custom post types are enabled, the WordPress editor inside of Content will have a section that allows you to select a custom post type.