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Custom Analytics Tracking

Use custom analytics tags with social messages on CoSchedule, either alone, or with Google Analytics enabled. When Google Analytics is enabled, CoSchedule attaches default UTM parameters automatically, but any custom parameters added will override the default UTM parameters.

You are not limited to UTM tags; any custom valid query string with any number of tags will work. Custom and UTM can be used side-by-side if you have Google Analytics integrated.

Enabling Custom Analytics Tracking Tags

For standalone social messages, you can simply paste your custom tags in the permalink box. However, for social messages associated with the content, you will need to enable the custom tracking tags option if you wish to use your custom tracking system.

1. Go to Settings > Integrations. Click Add Integrations.


2. Locate Custom Analytics Tracking and click Enable.

3. Add your custom tags to your social message.

Once you have enabled the ability to add your own custom analytics, you will be able to add them to each social message as needed. This can be done from the post creation dialogue box from the CoSchedule calendar as well as in WordPress in the widget below your post editor.

All parameters will be added to the end of any URL inside of the social message. If you have Bitly connected, your URL and tags will be converted to a short link.

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