Promotion is crucial to the success of your projects. (By now if you haven't noticed we call projects everything.)
With Social Campaigns, you can keep your entire social promotion organized in one place, schedule dozens of social messages in seconds, and easily make quick edits with a couple clicks of the mouse (or drag-and-drop).
Do you still have that project we created in the last section? Easily add a social campaign to any of your already existing projects, by clicking Add Attachment button at the bottom and then choosing Social Campaign.
Need to create a new social campaign? On your calendar, hover over the date you want the Social Campaign to start and click + to the right of the date. When the "Create New" window opens, click Social then select Social Campaign.
Add a title for your social campaign. You can change the title at any time. Once you have typed in a title, click Create Campaign.
Here are some best practices to think about as we build our first social campaign.
- How to understand what your audience wants so you can create and share the right content to reach them.
- How to find shareable talking points that can easily be repurposed on social media.
- How to build a promotion schedule that maximizes the traffic your content receives.
Now the hard part starts. Creating social messages that will get your audience involved in what you're promoting. The easiest part? The social campaign and our Best Time Scheduling feature will make sure your messages go out at the right time.
Add the link that you want to promote then let's schedule our first social message. The social campaign is built to help ease you into scheduling with a research-backed template. First, we are going to create our social message on the Same day as publish.
Anytime you are scheduling social promotion, think of this social scheduling template we use for all of our projects. We promote to one Facebook Page and two Twitter accounts. Don't have two Twitter account? Substitute another social profile in its place. This will get your content in the eyes of your audience twice (and hopefully catch a different audience too).
In the social message editor, the social campaign will automatically pull images from your added URL. By default, each social message will have {title} and {permalink} social helpers added. For now, we're going to remove the {title} helper and add a custom message.
We presented our audience with a question and letting them the answer will be in our content. Pretty good, huh?
Next, choose which time you want your message to be sent. Add a custom time or take the guesswork out of scheduling and select Best time. When you are all finished, click Add Message.
Now you have added your first message. Begin to schedule the rest of your campaign. If you want to add variation to your social campaigns, here's another promotion template we use.
When you are all finished creating your social campaign, change the status of your campaign from Draft to Scheduled. ❗️Social messages will not be sent if the campaign is in Draft status.
Close out of your social campaign and view your calendar. This is what the first steps towards to success look like.
