The major problem with other project management tools is that they are so good at scheduling single projects but not entire campaigns. Erase this problem with Marketing Campaigns in CoSchedule. CoSchedule as a team uses marketing campaigns for every single large campaign that we're working with.
Along with keeping saved views that highlight all emails scheduled inside of CoSchedule, you can further group your email campaigns to each other using a marketing campaign.
No matter how large or small the campaign is, creating a marketing campaign for an email campaign will give you an easier to read sub-calendar view to manage all emails that are going out for a specific campaign. Adding an end date to your marketing campaign will also allow a timeline view on your calendar so that all team members are aware of what is being sent out to your followers.
Larger Multi-team Campaigns
With smaller projects like email campaigns, the marketing campaign feature will easily help group your projects together, but with larger, multi-team campaigns is where building out a marketing campaign helps your team shine.
First, think of all the different projects you will be using during your entire campaign. For example, CoSchedule uses these custom project types for most campaigns:
- Blog Post
- Email Marketing
- Project Checklist
- Social Campaign
- In-app Messages
Along with custom project types, we use different color labels for each team. Since multiple marketing teams are working on each project, this helps each team understand what they have to do for each project.
Use the task report or marketing campaign tabs system to find the progress on any project inside of a marketing campaign.