ReQueue is a powerful feature of the CoSchedule calendar that can help you create messages to keep your calendar filled and your social profiles more consistently active.
There are two types of ReQueue Groups - Intelligent and Placeholder - and choosing the one best suited to your needs and getting it set up correctly are the first steps to having it simplify your message scheduling.
Intelligent ReQueue is a powerful feature of the CoSchedule calendar but there are a lot of moving parts to it! There are parameters that are set for ReQueue at the global level, others that are set for each message, parameters for the time of day, plus more in the settings for each ReQueue Group. All these pieces interact with each other as well as the other items scheduled on your calendar. So what's the best way to work with Intelligent ReQueue Groups?
A good place to start is with the ReQueue Settings.
Global ReQueue Settings
The first thing you'll see is the Global Settings for ReQueue.
This is where you can enable/disable ReQueue on your calendar. Most of the time you can enable ReQueue and just let it do its thing, but if anything doesn't look quite right with the scheduling of your ReQueue messages, disabling and re-enabling ReQueue can often get things working as expected again.
The other thing you'll see under the Global Settings is an option for how many times a month an individual message can be shared. The maximum is two (2) times per month to avoid having your messages look like spam to both your audience and to the social networks.
Intelligent Group Settings
If you click on the Intelligent Group Settings tab, you'll see the options that apply to your Intelligent ReQueue Groups (those are different than the Placeholder ReQueue Groups).
The first decision you'll need to make here is when you want your ReQueue messages to be scheduled. While ReQueue will use the Best Time Scheduling feature to choose times for your messages, you can limit ReQueue to certain blocks of time which are based on the timezone of your CoSchedule calendar. (If you want to select a specific time for your ReQueue messages, you will want to use a Placeholder ReQueue Group and not an Intelligent ReQueue Group.)
You can choose to send messages only during business hours, only during non-business hours, only on evenings or weekends, only during "daylight" hours, or any other combination you choose. Having more available time blocks gives ReQueue more "space" to schedule messages, while fewer will focus ReQueue on those times.
The last Global Setting for Intelligent ReQueue Groups is your Message Sending Goals. You need to keep in mind that when you are looking at the message sending goals that they include all messages from a social profile on any given day, including those you have already scheduled on your calendar through methods other than ReQueue. Therefore, ReQueue will not schedule a message if there are already that many messages (or more) scheduled on that day for that social profile.
Remember that Intelligent ReQueue is meant to fill in the gaps between other regularly scheduled messages on your calendar, so it wasn't designed to handle specific schedules for messages - that's what Placeholder ReQueue Groups are for! Intelligent ReQueue will promote your content at the most optimal times and recalibrate its schedule when other campaigns are going out at the same time and when new messages are added to your calendar!
To set your Message Sending Goals, you can choose to make adjustments using the slider and choosing between a Light / Medium / Heavy amount of messages or you can choose to click the "Customize" checkbox and set those goals manually for each of your connected Social Profiles. The maximum number of messages you can set for a Message Sending Goal is twenty (20) messages per day, but the maximum number depends on the Social Profile. You can set an overall daily goal or vary the goal for each day of the week. Keep in mind that this also includes the regularly scheduled messages on your calendar.
So with your ReQueue settings in place, it's time to start building your Intelligent ReQueue Groups and adding messages to them.
Creating Intelligent ReQueue Groups
Once ReQueue is enabled you will have a default ReQueue Group, which is an Intelligent ReQueue Group called "My First Group". You can change the name to whatever you prefer, such as "Evergreen Messages", "Tips and Tricks", or "Favorite Quotes". If there are no messages in the Group yet, you can choose to add one directly to the Group (without scheduling it on your calendar first).
However, since ReQueue is designed to help you increase the lifespan of your social messages, the most common way to add messages to ReQueue is to craft your messages as part of a Social Campaign (or a standalone message) and then add them to ReQueue to let CoSchedule re-share them at the most optimal posting frequency.
There are also parameters that can be set for each Intelligent ReQueue Group. You can choose to set dates for when messages from the Groups should start or end up being sent. This can be helpful if you have seasonal or yearly messages. You can also set a limit for the number of messages to be sent from the Group in a given week.
While there is no limit to the number of messages that can be added to a ReQueue Group or the Social Profiles it can send to, there are a few things to consider.
To make this simple, let's assume you have one Twitter Social Profile that you want to send ReQueue messages to, and have set the Message Sending Limits to once per month.
If you max out the daily message sending limits for that Twitter Social Profile to 20 messages per day, you would need to have 620 messages in that Intelligent ReQueue Group to keep your ReQueue gaps filled if there was nothing else scheduled. That would also mean that messages would be going out roughly once per month (not EXACTLY once per month since there are different numbers of days in months).
Another way to look at that would be if you have 100 messages in your ReQueue Group, you would want to set the daily message sending limit to three (3) messages per day to keep your ReQueue gaps filled (100 messages / 31 days = approximately 3 messages per day).
Depending on the number of Social Profiles you are working with, it can be possible to have hundreds or even thousands of messages in ReQueue across dozens of Groups. You can filter a ReQueue Group by Social Profile, but you currently cannot search for messages within the Group. You may want to put a bit of thought into how you organize your ReQueue messages and Groups to make it as easy as possible for you to find and manage your messages in ReQueue.
Placeholder ReQueue Groups also let you add messages to your calendar, but they work quite differently than Intelligent ReQueue Groups. They are not subject to the Intelligent Group Settings, which include time blocks and daily message sending limits, and there is no weekly sending limit for the Group. They do not take into account other messages that are scheduled on your calendar. However, what they are subject to is the Global Settings for ReQueue where you choose whether an individual message can be sent out either one (1) or two (2) times per month.
You will need to set up a separate Placeholder ReQueue Group for each "theme" of messages that you want to schedule. For instance, you would want a separate Placeholder Groups for "Monday Motivation" and "Throwback Thursday".
You don't need a separate Placeholder Group for each day of the week though. For example, if you wanted to send a "Rise and Shine" message every weekday at 8:00 am, you could do it in one Placeholder ReQueue Group with a time slot for each weekday.
Adding messages to a Placeholder ReQueue Group can be done either directly within the ReQueue Group, or from any place else within CoSchedule that you are scheduling messages such as Standalone Social Messages or Social Campaigns (see the Social Message Scheduling Options).
How can I schedule a message to be repeated every week?
As an example, let's say you are a restaurant that has weekend specials that you want to announce every Thursday and you want to have a social message go out to Facebook each Thursday at 9:07 am with a link to the specials page on your website. To set that up, you'll want to choose a Placeholder ReQueue Group and set the day and time as indicated.
You might think that you'd be able to add one (1) message to the Group and it would go out each week on Thursday morning.
But due to the message sending limits for ReQueue messages, having just one message in your Placeholder ReQueue Group means that a message may only go out one or two Thursdays per month.
So if you want to make sure that you have messages going out every week, you will need a minimum of 3-5 messages in your Placeholder ReQueue Group.
Depending on the number of messages you are sending out from a particular Social Profile, you may want to vary the text of the message in each one so as to not be flagged as spam by the social networks.
How Can I Control the Date/Time/Message that ReQueue Chooses?
If you want to have control over the date/time/message, ReQueue may not be the best of the Social Message Scheduling Options to choose.
ReQueue is designed to fill in the gaps on your calendar with the messages you've placed in the ReQueue Groups. The messages it chooses are not random nor are they in the order that messages appear in the list within the Group. Intelligent ReQueue dynamically chooses messages based on a combination of ...
- ReQueue's global settings (such as whether to send out an individual message either once or twice each month),
- the Intelligent Group Settings (including the time blocks to target each week, the Social Profiles to send ReQueue messages to, and how many total messages to send for each Social Profile),
- the settings for the individual Intelligent ReQueue Group (such as the maximum number of messages to send from the group per week), and
- the other regularly scheduled messages on your calendar
... to dynamically choose a message to fill in a gap on your calendar. Given the number of parameters and messages that Intelligent ReQueue has to work with, as well as the other content on your calendar it can be difficult to predict which message ReQueue will choose (also true for Placeholder ReQueue Groups).
When Will This Particular Message Be Sent By ReQueue?
Given the number of parameters and messages that Intelligent ReQueue has to work with, as well as the other content on your calendar, it can be difficult to predict which message ReQueue will choose and when a particular message will be scheduled or sent by ReQueue.