Use Social Campaigns to build out social promotion schedules for your next event, product launch, or other marketing initiatives.
Take the tedious work out of scheduling social media campaigns and plan them in CoSchedule; we’ve compiled a few popular uses to get you started.
Plan The Right Promotional Cadence
With Social Campaigns, you can draft and schedule messages in an easy-to-follow, timeline view.
On the Marketing Calendar, you can hover over a Social Campaign (or message in a campaign) on your calendar to quickly identify if it’s a campaign message or standalone message.
With Social Campaigns, you can:
- Add multiple messages across multiple channels and/or days to promote a blog post, event, etc.
- Clearly identify gaps in your social promotion cadence
- And easily add, delete, or reschedule messages to round out your campaign
Reschedule Social Campaigns
Things come up. Timelines change. And it’s a social media managers’ worst nightmare.
Before Social Campaigns, you’d have to manually update the publish date and time of every individual message.
In CoSchedule, just drag and drop your Social Campaign to a new start date, and all of the related messages reschedule automatically.
This makes it simple to pivot if promotion timelines happen to change.
Relate Your Social Campaign To A Specific Project
Add Social Campaigns as attachments to link them to a specific project.
This connects social promotion to a specific project on your calendar - instead of creating a standalone social campaign.
Think of the project types you consistently promote on social media, including:
- Blog Posts
If “promote on social media” is part of your existing workflow, connect a Social Campaign as an Attachment.
Make sure Social Campaign related tasks are included in your task templates for recurring projects to include social promotion as a required step in your workflow process.
Report On Campaign Performance
Best of all, you can easily run and create custom reports for specific social media campaigns in seconds.
Select the campaign you want to review and create a report.
The Social Campaign report will give you access to the info you want to report on performance including:
- Engagement Rate
- Top Messages
- Performance over the duration of your campaign
- Engagement Interactions
- Account Performance - message performance by social profile
This can unlock helpful performance metrics - i.e. your Facebook had a ton of engagement OR image posts worked great on Twitter, but not on LinkedIn.
These insights can inform decisions to update or improve your campaigns going forward.
Schedule recurring reports to get them sent to your inbox for regular updates.
Or download a PDF to send to your stakeholders.
CoSchedule gives you everything you need to plan, draft, schedule, and analyze your social campaigns.
Want to save more time + energy on social media? Check out these Power Tips to get more out of your Social Organizer.