CoSchedule can automatically add UTM tracking tags to all of your links for better tracking in Google Analytics. You do not need to connect a specific Google Analytics account. UTM tracking tags are "read" by Google (and other tracking programs) and pulled into your Google Analytics automatically.
Note: We recommend using this feature along with Bit.ly so that your URLs stay nice and clean-looking, but you don't have to use Bit.ly if you would prefer not to. However, without Bit.ly enabled, you will have long URLs with UTM tags.
Every link is unique for each social network. You will be able to track each blog post that is shared across your social networks. When this feature is enabled, we automatically add the following tags:
- utm_campaign: This is always set to 'coschedule' so you can group all of the traffic coming from your CoSchedule sharing.
- utm_source: This shows what type of social network the link is being shared to. e.g. Facebook, Twitter, Tumblr, etc.
- utm_medium: This is the name of your social account.
- utm_content: This is the title of the blog post being shared.
UTM tags work with more than just Google Analytics. They work with other analytics systems, such as KISSmetrics.
Turn Google tracking tags on.
Turning this feature on is simple. Simply navigate to the Settings > Integrations tab of the calendar you would like to enable the feature on. Click the Enable button under Google Analytics Tracking. That's it!
Using with Google Analytics.
Once you have Google tracking tags enabled in CoSchedule, login to your Google Analytics account. Navigate to Acquisition > Campaigns. Click on coschedule to reveal a breakdown of stats on visits, bounce rates, and conversions for each individual social network. You can learn more about Google Analytics campaigns here.