You can use your own custom analytics tags with social messages on CoSchedule, either alone, or with Google tracking tags enabled. We attach Google UTM tags automatically when you have them enabled, but any custom analytics tags that you add will override the Google UTM tags we'd automatically add for you.
You are not limited to UTM tags; any custom valid query string with any number of tags will work. Custom and UTM can be used side-by-side if you have Google Analytics integrated.
These tags, both custom and/or UTM, will be appended to the permalink sent. If you have Bit.ly enabled, all tags will get shortened with the Bit.ly link that is created.
We highly recommend that you enable Bit.ly. Without it, you will have long URLs visible in your social media posts.
Each social message that you create can have tags specific to that post if you would like.
Enabling Custom Analytics Tracking Tags
For standalone social messages, you can simply paste your custom tags in the permalink box. However, for social messages associated with blog posts, you will need to enable the custom tracking tags option if you wish to use your custom tracking system.
1. Navigate to Settings > Integrations on the calendar you wish to work with.
You can find the integrations section using the left-hand menu in the Settings area of your calendar.
2. Enable the ability to add Custom Analytics.
Scroll down until you see Custom Analytics Tracking and click on the Enable button to turn on your Custom Analytics.
3. Add your custom tags in the post dialogue box
Once you have enabled the ability to add your own custom analytics, you will be able to add them to each social message as needed. This can be done from the post creation dialogue box from the CoSchedule calendar as well as in WordPress in the widget below your post editor.
Using Custom Analytics With Stand-Alone Messages
You can always add custom analytics to the link in your standalone social messages without needing to turn custom analytics on. Simply add your custom tags to the end of the URL that you passed into the link box.
If you have Bit.ly connected, we will shorten the entire URL, with tags, for you.