CoSchedule offers several ways to schedule social messages. If you're wondering about the various options and why you should schedule your messages using one method vs another - you're in the right place!
There are four possible ways to schedule a social message within CoSchedule:
- As a Standalone Social Message
- As part of a Social Campaign (either as its own CoSchedule Project or as an attachment within a Project)
- As part of a Placeholder ReQueue Group
- As part of an Intelligent ReQueue Group
Keep reading to get the rundown on each!
A standalone social message is the quickest way to send out a social message from your CoSchedule calendar. You can choose which type of message you want to send as well as which social profiles to send it to. You can also add a label to these messages to help you organize them. Once they are published, you may be able to see social engagement depending on which network you were publishing to.
If celebrity dies and you want to acknowledge that, you could use a standalone social message to post to multiple social profiles with a condolence message.
If you are looking to promote a blog post or otherwise have a related series of messages that you would like to schedule and analyze as a group, using a Social Campaign would be the way to go!
A Social Campaign allows you to create, edit, and schedule related social messages in one place. Not only can you choose multiple Social Profiles, you can send out multiple messages on a schedule that you determine. Plus, you can create templates to make scheduling Social Campaigns go even more quickly and be more consistent. If you have a certain pattern that you follow with your messages, such as the default today / tomorrow / next week / next month scheduling, you can repeat that across other campaigns as well.
You are publishing a blog post about how to cook with the vegetables from your garden and want to send out messages on social media to promote it. You could set up a Social Template to send out messages with a link to the article that would go out across multiple Social Profiles and be sent the day of publication, the day after, the week after, and the month after. That way you get more attention to your blog post than just on the day it gets published.
If you want to send out a series of messages on a specific day and time each week, the Placeholder ReQueue Group is the tool for you!
For example, if you want to collect motivational messages to send out on "Motivational Monday" and you are not concerned in which order they are sent, you can create a Placeholder ReQueue Group to send out one (or more!) message each Monday.
A museum has a community night each Thursday evening with free admission and wants to remind folks about it and encourage them to attend. They could set up a Placeholder ReQueue Group to send a message each Thursday at 3:30pm of a picture from the museum with information about parking and those free admission fees. With a Placeholder ReQueue Group of at least three (3) messages they can have that message going out consistently.
If you truly want to take advantage of the power of ReQueue, an Intelligent ReQueue Group can help you get the most from your content and messages!
Intelligent ReQueue Groups can help you keep your calendar filled when you don't have regularly scheduled messages or Social Campaigns in place.
It uses a combination of ...
- ReQueue's global settings (such whether to send out an individual message either once or twice each month),
- the Intelligent Group Settings (including the time blocks to target each week, the Social Profiles to send ReQueue messages to, and how many total messages to send for each Social Profile),
- the settings for the individual Intelligent ReQueue Group (such as the maximum number of messages to send from the group per week), and
- the other regularly scheduled messages on your calendar
... to dynamically choose a message to fill in a gap on your calendar.
You have a podcast where you've interviewed a dozen people and those interviews are still relevant and can be considered "evergreen". You could create an Intelligent ReQueue Group to send out messages about those interviews to your Facebook Page (one Social Profile) and set it for sending messages no more than three (3) times per week. Since in your global settings you've also said you don't want to use the same message more than once per month, you will need a minimum of 12-15 messages in that ReQueue Group (3 messages per week over four, maybe five weeks in a month).
Now if you have set a target of four messages per day to your Facebook Page (in your Intelligent Group Settings) and only regularly schedule two messages each day in a particular week (using standalone messages or Social Campaigns), ReQueue will fill in the gaps on Sunday and Monday until it hits the limit of sending three messages from the Group in one week. You will then have four (4) messages on Sunday, three (3) on Monday, and two (2) for the remaining days of the week. Your calendar will display the empty gaps that your ReQueue settings allow for and which would be filled if you had more messages in that ReQueue Group.